Strong sponsorship programs don’t happen by accident. They begin with a clear understanding of what sponsorship is, why companies invest, and the value your organization brings to the table.
Whether you’re new to sponsorship or have been working with sponsors for years, this interactive masterclass will challenge you to look at sponsorship through a different lens. Today’s sponsors want more than recognition or a logo on a sign. They’re looking for aligned partnerships that connect them with priority audiences, strengthen their brand and help achieve real business goals.
This unique 3-hour practical session will help you see your organization through a sponsor’s eyes, recognize the value you have to offer, identify stronger prospects and build more relevant partnership opportunities. Along the way, we’ll challenge some traditional approaches and shift the conversation from “we need funding” to “what value can we create together?”
What You’ll Learn
- What sponsorship really is and why companies invest
- How to recognize and articulate your sponsorship value
- How to identify and connect with the right prospects
- How to turn conversations into stronger partnership opportunities
Designed for both new and seasoned professionals in the charitable sector, you’ll leave with fresh thinking, practical tools and a stronger sponsorship toolbox.
About Your Presenter
Christi Cruz brings a unique perspective to sponsorship, having spent more than 30 years creating and leading TELUS’ community investment before becoming a sponsorship and corporate partnership consultant. During her career, she directed more than $100 million in community investment to 9,000+ charitable and nonprofit organizations. Today, she draws on that experience to pull back the curtain on what sponsors need, what they’re looking for, and what makes them say yes, helping organizations build stronger, mutually beneficial partnerships.
