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Arts Incubator – Making a Buzz in Wood Buffalo

Arts Council Wood Buffalo (ACWB) is working to create an arts incubator space that can support and nurture a diverse range of arts and culture in our region.

Follow us here or on social media (@artscouncilwb) for ongoing updates, news and more as ACWB works through the process of making the arts incubator a reality for Wood Buffalo.

What’s an arts incubator?

An arts incubator is a purpose-built space that can be used as a centre for artists to gather and work, a venue for performances, workshops and galleries, a community gathering space, and even host events and festivals. Examples include cSPACE King Edward in Calgary or Cape Breton Centre for Craft and Design.

Downtown Fort McMurray – Landmark Cinema 6 Building

ACWB is looking to purchase the Landmark Cinema 6 Building, located in downtown Fort McMurray, with the goal of remodelling the movie theatre into an arts incubator space that can support arts, culture, business, and the community at large.

Investment Readiness Program – Government of Canada

In early 2020, ACWB received funding from Community Foundations of Canada via the Investment Readiness Program (IRP) to conduct a feasibility study to determine if and how the cinema building could be repurposed for an arts incubator, identify opportunities and challenges, and begin the process of envisioning and designing the project.

ACWB worked with Akron Engineering on this feasibility study, and engaged with artists, residents, stakeholders, and businesses to get feedback on the project to evaluate the benefits for everyone in our region. 

Next Steps: Study / Engagement Results & Funding Plan

Next steps for the proposed arts incubator include evaluating feedback from the community and the results of the feasibility study provided by Akron Engineering due in late 2020.  Any plans for an arts incubator will be informed by both the feasibility study and engagement feedback.

ACWB will then develop a funding plan to purchase the old Landmark Cinema building (or another location), and begin more detailed planning to renovate the space to meet the needs of the arts community.

Help Make the Arts Incubator a Reality

Anyone wishing to donate to this project or other ACWB initiatives may do so through our website – donations $50 and over are eligible for a Charitable Donation Receipt and donors can specify which program, project, or service they wish their donation dollars to support, including the Arts Incubator.

FAQ’s

Q – What’s an arts incubator?

– An arts incubator is a purpose-built space that can be used as a centre for artists to gather and work, a venue for performances, workshops and galleries, a community gathering space, and even host events and festivals. Examples include cSPACE King Edward in Calgary or Cape Breton Centre for Craft and Design.

Q – Where will the arts incubator be located?

– The feasibility study is based on the former Landmark Cinemas building in the heart of downtown on Manning Avenue.

Q – Why did you choose that location?

– The former movie theatre building is no longer in use and up for sale. The property presents many options and opportunities that are closely linked to the arts incubator concept, including theatre, movie and rehearsal space, large rooms, and outdoor space for parking, markets and events.  

In addition, the building is located in the downtown area, which has been identified by local government as an area for redevelopment. Findings from the municipal government’s public engagement has shown that this area is ideal for arts and cultural space as well as economic development.

Q – What is a feasibility study?

A – A feasibility study will help determine if and how the cinema building could be repurposed for an arts incubator, identify opportunities and challenges, and begin the process of envisioning and designing the project.

Q – Where did you get funding for the feasibility study? 

A – Funding for the feasibility study has been provided by Community Foundations of Canada via the Investment Readiness Program (IRP).

Q – Where do you plan to get money to pay for the arts incubator?

A – Part of the feasibility study is determining the cost of this project. From there, Arts Council will create a Fund Development Plan and Capital Fundraising Campaign. 

Additionally, there are a number of grants available provincially, federally, and through private corporations that support the development of arts infrastructure.  Examples of potential funders could be Canadian Heritage and Alberta Foundation for the Arts.

Q – Will any you be using Municipal tax dollars or funding to pay for the arts incubator?

A – Arts Council has not requested or received municipal funding to pay for this project. However, Arts Council is always open to discuss opportunities, synergies and ways to complement strategic planning for the benefit of everyone in the region.

Q – I live in a rural Indigenous community. How will the arts incubator benefit me?

A – Arts Council has proposed an arts incubator to be located in Fort McMurray, but we welcome participation from all communities and groups from across the region. 

Once established, the arts incubator will use the “spoke and hub model” to provide services to rural and Indigenous communities.  The Artist in Residency program could be inclusive of the rural areas. For example, artists would spend time mentoring residents in rural communities, but the artists would create their work at the incubator facility in Fort McMurray.

Q – How can I help make this project a reality?

A – Anyone wishing to donate to this project or other ACWB initiatives may do so through our website – donations $50 and over are eligible for a Charitable Donation Receipt and donors can specify which program, project, or service they wish their donation dollars to support, including the Arts Incubator.

You can also help by participating in the Arts Incubator Survey (open until Oct. 6, 2020) or in any other potential public engagement opportunities. Follow Arts Council on social media (@artscouncilwb) or visit the ACWB website regularly for updates and information.

Q – How much will the arts incubator cost to build?

A – Part of the feasibility study is determining the cost of this project, including renovations, purchasing the property and operations.

Q – How much does the cinema property cost?

A – Fair market value will be assessed if the feasibility study indicates that this project is viable.

Q – How much will the arts incubator cost to operate?

A – It is difficult to know what the operation costs would be before a detailed design of the arts incubator has been finalized. We are working with funding professionals to better understand costs in greater detail.

Q – Will the arts incubator earn revenue? If so, how much?

A – Yes. One of Arts Council’s financial goals for this project is that this arts incubator be self-sustaining within 4-5 years of opening doors to the community. This means that the arts incubator would eventually operate based on revenues earned from serving the community, sponsorship and donors.

Q – What will happen with the profits/revenue earned by the arts incubator?

The arts incubator will be based on a business model known as a ‘social enterprise.’ Social enterprises are revenue-generating businesses with a twist. A social enterprise is a revenue-generating business with primarily social objectives whose surpluses are reinvested for that purpose in the business or in the community, rather than being driven by the need to deliver profit to shareholders and owners.  (Definition provided by BC Centre for Social Enterprise.)