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Call for Indigenous Artist: Interpretive Panels


Gateway Hill is a reclaimed mine site and park 27 kilometers north of Fort McMurray. The park features a series of public walking paths interwoven with trail signs that talk about the site’s history and wildlife. Since the park opened in 1995, the signage has faced various forms of damage due to weathering.

The advertising agency, Rain, is revitalizing the trail signs, which includes redesigning a series of 12 interpretive panels. The original interpretive panels, designed 25 years ago, are 4’11”x 1’8” aluminum panels supported by a wooden structure. Printed on the panels are wooden block prints depicting nature scenes that correspond with the months of the year and represent 12 stages of life. Each stage of life (ie. “Birth”, “Infant”, “Youth”, etc.) is printed above the corresponding interpretive panel in English, Cree, and Dene.

The Opportunity

Rain is seeking an Indigenous artist to create 12 original artworks for the interpretive panels, depicting nature scenes that represent the 12 stages of life. The final artworks will be printed on new aluminum panels and installed at Gateway Hill.

The artwork does not need to be replicas of the original block print designs. The artwork can be, but is not limited to: illustrations, paintings, block prints, digital art, etc. The artwork should either be digital or scannable so that it can be converted to a digital format.

Scope of Work and Deliverables

  • Size: The aluminum panels are 59.187” x 19.812”, and the artwork should be designed to scale.
  • Format: The artwork should either be digital or scannable so that it can be converted to a digital format.
  • File types: Vector images are preferred (such as .ai or .eps).
  • The artwork must be able to accommodate text at the bottom of the panel in the font Forza.
  • The artists should be open to at least two rounds of review and feedback from Rain and the client before finalizing the designs. The timeline for this review period can be set once the contract has been awarded.


Rain has allocated a budget range of $500 – $1,000 per sign (12 signs are needed for this project) for the cost of the artwork and full licensing.

How to Apply

Those wishing to learn more about this opportunity are invited to state their interest in the project as follows:

  • Contact Eliza Gray, Account Executive, Rain: [email protected]
  • Provide a brief summary of your experience along with appropriate portfolio if available (links to websites are acceptable)
  • Indicate your fee structure


  • Expressions of interest are requested by December 17, 2021
  • All artists will be contacted and the successful candidate will be briefed on the project the week of December 20, 2021.
  • Design of the interpretive panels will commence January 3, 2022 and must be completed for a Spring 2022 fabrication and installation


For additional information about this opportunity please contact Eliza Gray at [email protected].